STRATEGIC PLANIFICATION

Establishment of the master lines, priorities and planning criteria.

Born Cultural Centre master plan

Barcelona, Catalonia.

Execution dates 2014

Elaboration of the Master Plan of the Born, Center of Culture and Memory, establising the strategic lines, the objectives and the programming criteria, with the objective of  redefine the institution and the improvement of the management.

This project was focuse on the analisys of the documentation generated during the opening year and the assessment of the expectations of the management team. With this infomation and the diagnosis of the “route planned”, it was developed a Master Plan to establish the strategic options and the corresponding planning to the four comimg years, in order to comply with and balance the three defining aspects of the center: a heritage space – a site with archaeological remains of great historical interest -, a memory space – which values ​​the symbolism of the preserved heritage – and a living cultural center – which energizes and proposes activities for all types of public with the purpose of turning the facility into a space for meeting, participation and leisure around heritage and memory.

Project carried out for:

Barcelona City Council

More:

https://elbornculturaimemoria.barcelona.cat/visita/el-centre/

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